Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
Browsing: Uber
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…
Talent on Tap: Why Online Labor Platforms Are Taking Off
With U.S. unemployment at historic lows, attracting qualified workers has become challenging. In this opinion…
7 subtle ways design will change how you travel this year
Traffic drones, AI-powered airports, grocery-delivering robots: Design and technology are quietly reshaping how people and…
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
When Giving Means Losing: Do Charitable Promotions Pay Off?
When you’re checking out at the supermarket this holiday season, the cashier may ask if…
HOW TO TEACH ARTIFICIAL INTELLIGENCE SOME COMMON SENSE
FIVE YEARS AGO, the coders at DeepMind, a London-based artificial intelligence company, watched excitedly as an…
How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…
Connected care – what it takes for brands to go from good to great
Most good brands tick four out of five boxes required for greatness. What are they…
DuPont, former maker of Teflon, debuts a “welcoming” rebrand
After years of lawsuits and a major corporate restructuring, the company turned to the designers…