How does AI art make creative directors feel, really?
AI art: everyone, it seems, has an opinion on it. But what do the people…
Browsing: UFP > USP
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It’s a Fantastic Lesson in Marketing (and Parenting)
Why are so many people talking about a 50-year-old instruction manual for building a dollhouse?…
Streaming TV’s identity crisis is getting exhausting
From price hikes to catalog cutbacks to branding swaps, the companies responsible for TV in…
POV: It’s time for big tech to stop stifling innovation
Big tech has a track record of dismissing and discrediting technologies that they either don’t…
Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt
COPENHAGEN, Denmark (AP) — Denmark’s Lego said on Monday that it remains committed to its…
The #1 threat to attention metrics: The paradox of attentive audiences
Marc Guldimann, founder of Adelaide Metrics, explores the ways attention metrics can inadvertently be misaligned…
Speed Kills: Why Meme Marketing Rules the Internet
I spend a lot of time thinking about how marketing has changed over my lifetime…
Spotify is going to clone podcasters’ voices — and translate them to other languages
A partnership with OpenAI will let podcasters replicate their voices to automatically create foreign-language versions…
Brands Navigate a Changing Media Landscape
In an increasingly complex media environment, advertisers continue looking for opportunities to meet the right…