How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
Browsing: UGC
The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
User-generated visual content can influence purchases
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…
User Generated Product Building
Lego’s Next Build: Worlds and Characters Created by Its Fans Seeking ideas for TV shows,…
What’s Next for the Digital Living Room?
Fifteen years ago, Microsoft, Sony, Dell and HP were some of the leading companies jostling for supremacy…
13 Strategies For Capturing And Marketing User-Generated Content
Getting people to hear about your brand and see what your business does is the…
How to embrace brand culture through digital experiences
The retail industry is constantly evolving. Brick and mortar was once the only way to…
Why brands and influencers love Instagram Stories
How brands are getting more value from Instagram Stories influencer content The 24-hour lifespan of…