Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content
At this very moment, you might be living next to a space pirate. But don’t…
Browsing: UGC
The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
‘All the different bits of tech’: Brands still struggle proving content marketing ROI
At Digiday’s WTF is Content Marketing event this week in London, top European marketing executives came…