Non-Sponsors Dominate Olympics Marketing
Olympics marketing campaigns got an early start — but mostly among non-sponsors, according to marketing…
Browsing: Under Armour
A Designer’s Guide To The $15 Billion Artificial Intelligence Industry
As artificial intelligence gains ground, designers will need to adapt. Here’s how to get started.…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…
Under the over: Fleet footed brand
A couple of years ago, Under Armour was under pressure. The fitness brand was lagging…
Relevance: Some Brands Have It, Some Need It
Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…