Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…
Browsing: Unilever
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Brands that empower their employees to act with them in their sustainability plan — and…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Five steps to get a brand back on the front foot
Most brands went into defensive mode during Q2 and Q3 as the world went into…
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite…
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
The cynic’s case for why brands need to double down on the Facebook ad boycott
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…
Why ‘Growing the Pie’ Can Help Brands Deliver Purpose and Profit
Growth in investors’ fortunes does not necessarily have to be at the expense of other…
WFA unveils world’s first guide on data ethics for brands
The European Union’s General Data Protection Regulation (GDRP) came into force just over two years…