Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
Browsing: Unilever
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
Dove champions paternity leave in #DearFutureDads campaign
In time for Father’s Day, Dove Men+Care is supporting paternity leave to stress the importance of children…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
Advertisers say digital ad spend won’t decline, despite continued fraud
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
Welcome to Manhood, Gillette Told the 50-Year-Old Woman
A 50-year-old professor and mother in Tuscaloosa, Ala. A 19-year-old woman in Toledo, Iowa. A…