Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
Browsing: United Airlines
United’s 15-Minute Ad Recreates the Misery of Waiting in Line at the Airport
With ‘Agent on Demand,’ you don’t have to Waiting in line at the airport to…
Why ‘Growing the Pie’ Can Help Brands Deliver Purpose and Profit
Growth in investors’ fortunes does not necessarily have to be at the expense of other…
See famous logos get reimagined for the coronavirus age
Logos look a little different when they practice social distancing. Efforts to curb the spread…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…
I Turned My Boss Into A Chatbot, And So Can You
Seeya, Suzanne. Hello, SuzanneBot! She’s quick with a joke and decisive with her judgments. She…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
United Untied: A PR 101 Lesson in Crisis Communications
By now, we’ve all seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls…