A New Approach to Building Your Personal Brand
Much of professional and personal success depends on persuading others to recognize your value. You…
Browsing: Value Proposition
5 ways B2B companies can get out of a marketing comfort zone
Finding ways to periodically get out of your comfort zone can be one of the…
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
Proving Marketing to Execs (Part 2): Marketing’s Language Problem
Marketers frequently talk about “quality,” “value,” “strategy,” “performance,” “reputation,” “position,” and “branding”—all of them important…
The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
Your Golden Ticket of Marketing (Hint: It’s Not Your Website)
Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any…
How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]
Garrett Mehrguth thinks about search engine optimization (SEO) a bit differently. He focuses not just on…
It’s time to rethink your marketing to tech-savvy Boomers
Baby Boomers are a vast, growing and lucrative demographic but marketers and brands should be…
Navigating the crowded seas of marketing technology solutions
With an exhaustive list of martech solutions to choose from, how do you decide which…
Everything You Ever Wanted to Know about Marketing Communications
I was having coffee with the CEO of a new startup, listening to her puzzle through…