What Separates the Hitmakers from the One-Hit Wonders
Why has Beyoncé had over 60 hit singles since 2003, while Hilary Duff, who debuted…
Browsing: Variety
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
How brands can create everyday influencers
The Storytelling Power of People: How To Treat All Customers Like Influencers Whether it’s a…
Neither Heinz nor Don Draper appear in ads straight from ‘Mad Men’
Advertiser- Heinz Sector- Agencies and Food and Drink Exposure – United States David Miami brings a fictional ketchup…
How to Take Your Sales Copy from Meh to Amazing
Don’t let anybody tell you otherwise. Writing sales copy is hard work. Sure, you’re done…