Marketing May 3, 2021 0 Proving Marketing to Execs (Part 2): Marketing’s Language Problem Marketers frequently talk about “quality,” “value,” “strategy,” “performance,” “reputation,” “position,” and “branding”—all of them important…
Marketing October 30, 2018 0 Top marketers answer: what is keeping CMOs up at night? Marketing asked top marketers Carmen Bekker, KPMG, and Dean Chadwick, Velocity, to answer: what is keeping…