The age of the operator: What the new cluster of digital-media acquirers are doing differently
Digital-media-merger-mania accelerated towards the end of 2019. In the past couple of weeks alone, Vice…
Browsing: Vice
5 of the Craziest Brand Activations at SXSW
From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
Building a profitable messaging brand!
Secret Confessions Can Make Money, Message App Whisper Contends A few hours after learning a…
Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads
It’s running out-of-home in key markets and a ton of online video If you’re a…
Five Future Trends in the Marketing of Television
A surefire way to grab attention and attract clicks right now has been to write…
Brands see potential in virtual reality advertising
The digital ad industry’s biggest trade group says consumers want to see more commercials they…