The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
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‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Subscriptions Explained: How Google Is Accidentally Saving The World
Google has recently promised that by 2030, it will run all of its data centers…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
How to turn content creation into a lead generation strategy
A good idea popped up in a recent conversation with Trent Dyrsmid, founder of the awesome Bright…
Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
Be consistent to inspire trust
To get employees and customers to trust us, we need to be consistent in what…
The Number One Reason You Should Start a Podcast
I bought all the gear and promptly put it in a cupboard. Out of sight…
Technology and e-commerce will be the silver bullets for businesses in 2021
PayPal’s Cameron McLean reflects on an extraordinary year and what businesses can expect in the…