Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
As more games hit the market, it becomes harder for publishers to get noticed, which…
Browsing: Video ads
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to…
TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…
REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
Claus and brand effect!
The brand storytelling genius of the Coca-Cola Santa Since 1995, Santa trades in his sleigh…
How to Use Facebook Ads for Market Research
Do you sell products or services on Facebook? Wondering how to test your targeting and…
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor…
Study: Nine Video Ad Exposures Maximize Purchase Intent
Video ads are more effective the more often viewers see them — but advertisers also…
Branded Content spurs one-third of 18-34s to buy
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users…