Against all odds, the sure fire route to inspiring storytelling
Jockey ‘Show Em What’s Underneath’ campaign sees war orphan turned ballerina Michaela DePrince spread hope…
Browsing: Video ads
Can Amazon rise to Facebook, Google status in digital advertising?
BMO Capital Markets: Amazon’s 2017 Ad Revenue Could Top $3.5B Amazon’s ad revenue may be…
Lyft’s new TV ads take aim at Uber
In Lyft’s new ad campaign, evil corporate men from Ride Corp are trying to slow…
7 TIPS TO CREATE VIDEO ADS THAT MOVE CUSTOMERS TO ACTION
By now you should know: if content is king, video content is the undeniable emperor…
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…
4 Retailers Turning Heads on Social Media with Video Ads
As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly…
Non-Sponsors Dominate Olympics Marketing
Olympics marketing campaigns got an early start — but mostly among non-sponsors, according to marketing…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
Instagram Updates Overlay for Action-Driving Ads
Instagram added more information to the overlay on its action-driving ads, which previously only supported…
Are Viewable Ads Actually Effective for Marketers? 10,000-Person Study Sheds Light
A New Study Aimed To Study This Vital Question IPG Media Lab, Integral Ad Science…