One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
Browsing: Video Advertising
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
Video Advertising Integrations Spell the End of Advertising
The future is more embedded technology that turns video into ads With in-video clickable purchasing,…
Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
Online video needs a fundamental rethink, says Unruly
For a number of years, conventional wisdom has stated that the shorter the online video…
Ad Tech And Digital Video Demand Growing Together
Video advertising has seen astronomical growth in the last two years. The average per-brand spend…
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor…
Balancing free expression and brand safety can be difficult
Facebook’s Leaked Content Guidelines: What Marketers Should Know A leaked document published by The Guardian…
Gotta have it? Why Pepsi’s dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves,…
Marriott Content Studio Launches Half-Hour Reality Series ‘Hotel Countdown’ (Exclusive)
The series spotlights various hotel openings around the world, including Moxy New Orleans. Marriott Content…