Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
Browsing: Video content
One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
How to Level Up Your Social Media Content Marketing in 2022
An ongoing global pandemic means more people are spending time indoors. Somehow the crisis has…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Winning Online Advertising Tactics in 2021
In the uncertain times of a continuing pandemic and the unfolding economic recession, sustaining customers’…
15 Tools to Boost Your YouTube Marketing
2020 has been tough for everyone. Hundreds of businesses have collapsed, and those left standing…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]
Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…