The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…
Browsing: Video
9 YouTube Marketing Predictions for 2017 From the Pros
Are you wondering how marketing on YouTube will change in 2017? As the importance of…
Google Is Quietly Rebuilding Itself Offline
The omniscient service is now designing around its greatest limitation: those times when the cloud…
Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception…
One Overlooked Strategy That Will Dramatically Improve Your Marketing
One of the most common words of advice we share with StoryBrand Live Workshop clients…
TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
Branded videos prove to have significant influence on purchasing decisions
The ever-increasing number of brands investing in branded and mobile video are sure to hear…
Tuning in to video on demand
This post is sponsored by Canoe. As more people watch their favorite shows through video…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…