Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
Browsing: Video
Social ad strategies from the top brands on Facebook and Twitter
This article originally appeared as a guest post on the Comperemedia Bolder Thinking Blog. Social media…
Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
Is virtual reality the next channel for digital marketers?
In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine…
Apple’s Latest Deal Shows How AI Is Moving Right Onto Devices
The iPhone maker’s purchase of startup Xnor.ai is the latest move toward a trend of…
Next-generation brand communications
Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address…
Why traditional media still matters: Birds Eye Marketing Director, Steve Challouma
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Steve Challouma – Marketing Director at Bird’s…
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
16 incredibly useful things you didn’t know YouTube could do
From time-saving shortcuts to interface-enhancing adjustments, YouTube’s got plenty of handy tricks hidden up its…
Bloomberg Media CEO Justin Smith: Media is ‘going through a process of slimming down’
Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor For all the hand-wringing about the digital media business, there are several bright…