Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
Browsing: Video
Three Ways To Use LinkedIn To Grow Your Network
Rarely, if ever, am I at a loss for words. Ask anyone who’s ever met…
Five Common Social Media Marketing Mistakes to Avoid in 2019
Neel Sinha is the creator of MyLnk. The innovative link shortener and URL management solution.…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
The whole customer journey in one ad unit
Advertisers are accustomed to guiding prospects through the traditional marketing AIDA (attention, interest, desire and…
5 marketing musts to drive business success
Beth Comstock, American business executive and current Vice Chair of General Electric, once said: “Marketing’s…
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…
Connected TV Is Reshaping Advertising
In the good old days of early 2017, the advertising world was abuzz with the…
Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian
Follow these five marketing lessons from two of the internet’s biggest brands. With over 100…
HOW DO VIRAL VIDEOS MAKE MONEY? YOUTUBERS SHARE THEIR SECRETS
FOR ANYONE WHO doesn’t work in the vast world of online videos, the idea of “YouTube…