Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…
Browsing: Video
HOW APPLE’S IPHONE X CHANGED SMARTPHONE DESIGN
IT’S BEEN NEARLY a year since Apple announced the iPhone X, which means it’s almost time for another Apple…
Retail reimagined – how smart brands leverage data to maximise exposure
Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining…
MORE THAN ONE: USING MULTIPLE VIDEO PLATFORMS TO MONETIZE CONTENT
People are watching videos more than ever before, but there’s more than one platform available…
Tips to Build Community Around your Brand
Call it a target market, tribe or online community: In all cases, building an audience…
Planning to make a video ad or other video asset? 3 things to consider
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you…
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
10 Must-Haves for Creating an Ecommerce Powerhouse (Infographic)
The right features can make your ecommerce site a conversion machine. You take pride in…
How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…