Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
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Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.…
Employee Engagement: Making a Difference
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…
Outsourcing Content Marketing? Here’s How to Make That Partnership Successful
So you’ve outsourced your content marketing (or you’re considering doing it). Outsourcing can be an…
Kia Offers Movie-Like Film ‘Starring’ Vehicle Features
With many theaters closed nationwide this summer due to the pandemic, Kia Motors America is…
Trump Campaign Urges Supporters to Back TikTok Ban in Online Ads
Donald Trump’s presidential campaign is paying for ads on Facebook Inc.’s social media platforms urging supporters…
The 3 Cs of Content Marketing – Strategy That Brings Us Leads
Let’s start this blog with a hard-hitting fact: A large number of marketers start a…
How COVID-19 Is Changing the Way Global Firms Communicate
Having experienced the SARS epidemic in the early 2000s while living in Hong Kong prepared…