Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on?…
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The mobile wallet could grow up to become a real marketing channel
Here are some of the hidden strengths of this keeper of coupons, credit cards and…
Reinventing a Dot-com Era Startup for the Mobile Age
It was 1999, a year when the Backstreet Boys sat atop the Billboard charts and…
Twitter expands advertising options
Twitter finally lets everyone create their own “Moments” Finally, finally, Twitter has rolled out a version…
What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter,…
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…
Understanding mobile advertising trends: Smartphone vs. tablets
Almost 2 billion people worldwide are said to own a mobile phone. So it is…
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…
Go for the Email Gold by Using These Winning Strategies [Infographic]
Win more business by using these medal-worthy email marketing strategies. “Use demographic and location data…