Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
Browsing: Viewability
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
Advertisers say digital ad spend won’t decline, despite continued fraud
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
Study: The longer an ad is viewed, the higher the conversion rate
IPG Finds Increased Viewability Boosts Performance, Calls It ‘Table Stakes’ Interpublic, which has been leading…