Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism TikTok can famously present established brands,…
Browsing: Viral
Spread the word and make it stick: how to create a viral, habit-forming app
Tell me if you’ve had this experience: You’re researching a trip to Croatia. You hunt…
THE TOP SOCIAL MEDIA VIRAL MARKETING STUNTS OF 2017
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…
How to Build Your Social Brand: Lessons from Lego
Lego is a storied brand. You probably played with Legos as a child, and now,…
Going viral becomes cool again!
WHY IT’S OKAY TO SAY “VIRAL” AGAIN “How are we going to make it go…
The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in…
How can beauty brands use social for customer targeting?
In the first 14 days of December, there were over 119,000 posts uploaded on Instagram,…
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…