Will VR Ever Be Mass Entertainment?
Exorbitant costs, confused customers, and fire risks: bringing VR to the people is proving tricky.…
Browsing: Virtual Reality
Embracing digital is the antidote to disruption for retailers
Katja Forbes looks at failing Australian retailers, and demonstrates why legacy brands which embrace online…
The Radical Future Of Branding
Designers predict the major branding trends of 2017. At a time of tremendous political and…
Jaguar Land Rover launches VR experience to accelerate car shopping
British automaker Jaguar Land Rover is making new models available to view in its showrooms…
The Economist doubles down in expanding its VR network
The Economist, after widely broadcasting its dedication to fact-based analysis in the aftermath of the…
360 Video for Marketers: What You Need to Know
Have you tried producing 360 video? Want to discover how to create immersive, sharable 360…
Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines
JWT and others are already in the publishing game In late September, J. Walter Thompson’s…
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
5 Design Jobs That Won’t Exist In The Future
And seven jobs that will grow, according to design leaders at Frog, Ideo, Artefact, Teague,…
Five Reasons to Hold Off on Virtual Reality Marketing
Much is being said about all the fresh, creative ways marketers can use virtual reality…