‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Browsing: Visa
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
Effective Storytelling Can Inspire Positive Action for People and Planet
Our lives are shaped by a variety of narratives. As early as childhood, storytelling is…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite…
Chasing Ghost Rules
Parts of this episode are excerpted from Herding Tigers: Be The Leader That Creative People Need…
The future is not what it used to be: Thoughts on the shape of the next normal
The coronavirus crisis is a world-changing event. Here are seven elements for business leaders to…