Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
Browsing: Visual content
User-generated visual content can influence purchases
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as…
Nine Tips for Creating SEO-Friendly Content [Infographic]
Most marketers are well aware that search-friendly content can help boost traffic, engagement, conversions, and…
Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]
While influencers are all the rage on most social media platforms, Instagram is currently the leader…
The Path to Finding Your Ideal Ad Creative
Businesses of every size want to make customer and revenue growth their priorities, but achieving…
16 Visual Content Marketing Statistics That Will Wake You Up
One marketing trend that’s impossible to ignore is the growing power and value of visual…
Six Simple Tips For Designing Stunning Infographics
Infographics remain one of the best forms of visual content in the digital world today.…
5 Brands That Are Crushing the Twitter Marketing Game in 2016
Over the past few years, we’ve seen excitement build around shiny new social platforms such…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…