Digital & Social August 4, 2018 0 Augmented and virtual reality mean business: Everything you need to know An executive guide to the technology and market drivers behind the hype in AR, VR,…
Conversations September 17, 2017 0 HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…
Marketing June 12, 2017 0 Will VR Ever Be Mass Entertainment? Exorbitant costs, confused customers, and fire risks: bringing VR to the people is proving tricky.…
Marketing January 19, 2016 0 The VR baton is about to be passed from marketer to consumer The day Oculus launched its Kickstarter campaign, 1 August 2012, is ground zero from modern…