Why bold creative work needs ‘gut data’
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s…
Browsing: VMLY&R
Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a…
9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing…
Why Canada Took the Top Spot on This Year’s ‘Best Countries’ List
Canada is the apparent envy of the world, earning the top spot on the U.S. News…
Moments That Moved The World Dream Crazy
Take a deeper look at the real stories and key moments that led to Lion-winning…
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
Why agency ‘brand names’ matter less
The ongoing demand for integration in the agency industry is experiencing collateral damage: the dissolution…