Branding December 5, 2020 0 How Absolut activates brand purpose Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
Marketing August 18, 2019 0 All Vodka Is the Same. So Why Is Some More Expensive Than Others? It’s about what people are really paying for. All vodka is the same. Really, it…
Advertising October 23, 2017 0 Svedka Vodka gets creepy for Halloween with banner ads that stalk users in spooky campaign Svedka Vodka amps up the creepy factor this Halloween season with a new campaign featuring banner ads…
Advertising June 14, 2017 0 Smirnoff slams Trump’s Russia relationship in punchdrunk, brilliant ad campaign Smirnoff just served America a massive glass of IDGAF on the rocks. The vodka company’s…