THE TOP 5 CELEBRITY BRAND COLLABS YOU NEED TO KNOW ABOUT RIGHT NOW
Ad Age’s ranking of the hottest celebrity marketing moves of the past month This month:…
Browsing: Volkswagen
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Memorable Super Bowl ads throughout the years
It’s nearly time for the most important event on the advertising calendar – the Super…
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
Volkswagen’s self-driving media play
Volkswagen’s autonomous vehicle plans are media plans – here’s why that matters. The german car…
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…
Sex sells: lessons in depicting real women in advertising
Despite efforts from ad regulators to stamp it out, ‘sneaky sexism’ still persists. In the…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Car design is about to change forever. This video encapsulates how
Electric vehicles are incredible. Beyond eliminating fossil fuels, they are whisper quiet, accelerate faster than…
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…