Successful Innovators Walk the Talk
The Most Innovative Companies 2020 In innovation—as in life—drive, size, and skill are a powerful…
Browsing: Volkswagen
A Future Ready Smart Alliance
JD.com and Volkswagen team up JD.com wants to let people control their smart homes from…
Durex rebrands with flat logo and “sex positive” campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?
With an enduring reputation for political neutrality, a peaceful civil life and prime luxury goods,…
‘Speak Up! You Have a Seat at the Table Because You Earned It’: Bacardi’s Laila Mignoni
The brand builder, digital native expert and Bacardi’s Director of Creative Excellence has delivered award-winning…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…
Can Your Advertising Pass The Acid Test?
What makes a theatre production great is what makes a brand great. This shouldn’t be…
AI finds that brands lack gender balance on social. It’s time to do something about it
A recent project by the agency We Are Social used an AI to scrape brand…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…