Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
Browsing: Volkswagen
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction?…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
The future of branding? The third dimension
Hey Helvetica, why don’t you slap on this stereoscopic headset? That’s a nice typeface. Does…
This Design Generation Has Failed
Today’s UX designers have failed to act in the best interest of users. To right…
AS CARS GO ROBO, THEIR MAKERS FIND NEW PARTNERS
HENRIK FISKER SPENT this year’s CES at Booth 3315, standing next to a deep red, curvaceous,…
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
THIS WEEK IN THE FUTURE OF CARS: ON YOUR MARK, GET SET…
EVERY HUMAN WHO gets down with the Gregorian calendar can celebrate New Year’s Day, that rare…
Ford Made the Perfect Ad in Response to Saudi Arabia Lifting Its Ban on Women Drivers
‘Welcome to the driver’s seat’ Saudi Arabia’s King Salman this week issued a decree allowing women…