BMW is transitioning into a very cool brand
BMW designs parts of i Vision Circular concept car to “fall apart” at push of…
Browsing: Volvo
Why Volvo is trying to make cars safer for pedestrians
Cars have become safer for drivers, but pedestrians have paid the price. Volvo wants to…
Employee Engagement: Making a Difference
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…
The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
What happens when a marketing campaign is too successful?
New car, new market, new audience – when Volvo’s campaign was too successful How Volvo…
How car subscription app Fair wants to disrupt the market for car loans using subscriptions
Fair, which is two-year old startup where you choose a used vehicle, get approved and…
Android Auto: Google Takes AI For a Ride With Volvo and More From I/O ’18
Google wants to personalize and enhance the driving experience more than ever via its Android Automotive embedded…