How Ikea’s Ingvar Kamprad Built The First Global Design Giant
Kamprad turned a tiny business into a company worth many billions of dollars. He leaves…
Browsing: Volvo
AS CARS GO ROBO, THEIR MAKERS FIND NEW PARTNERS
HENRIK FISKER SPENT this year’s CES at Booth 3315, standing next to a deep red, curvaceous,…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
Volvo wants to sell cars like Verizon sells phones
At the 2017 LA Auto Show on Wednesday, Volvo revealed a monumental new means of…
Three Characteristics of a Winning Digital Strategy
The right digital strategy needs to be specific to your organization, but a good one…
10 Questions You Need To Ask When Building a Brand.
Does your business have what it takes to succeed in today’s increasingly competitive marketplace? If…
‘Ubernomics’ Draws Auto, Digital, Sharing Brands Together in New Ways
Count BMW as the latest auto company to participate in the new sharing economy and figure…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…
Brands and their Virtual Play
Four brands with awesome virtual reality experiences Virtual reality is the next big thing. Perhaps you’ve…
Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…