In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Browsing: Waitrose
The worst idea in food? Expiration dates
Food labels with hard expiration dates are rarely necessary, poorly designed, and cause excess food…
Quiz of the year: 2020
1 Lyrical genius Snoop Dogg starred in Just Eat’s “Did somebody say Just Eat” ad…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook
Let there be light It’s time for Macy’s entry into the holiday advertising arms race:…