Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads
It’s running out-of-home in key markets and a ton of online video If you’re a…
Browsing: Wall Street Journal
Influencer Marketing is Creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa. The massive publishing company Hearst…
How big brands are inadvertently funding fake news sites
Though they may not even realize it’s happening, some well-known brands are inadvertently funding fake…
How Platforms Will Disrupt the Future of Media and Entertainment
Remember that decades-old public service announcement asking parents, “Do you know where your children are?”…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
Brand Admiration and the Value of Respect: How to Build a Revered Brand
A few years ago, my wife bought her first pair of TOMS shoes. At the…
How will the Internet change political advertising?
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the…
Why Bots Are Becoming Brands’ Best Friend
All over the Internet, bots are being heralded as the new apps. CNN, 1-800-FLOWERS, Hewlett-Packard,…