The definitive guide to what’s in and out in ad tech in 2022
— This article first appeared in digiday.com Seeking to build and grow your brand using…
Browsing: Walled Gardens
Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech is in finding a replacement for the cookie and…
3 new marketing basics the new world needs
It’s become a somewhat hackneyed expression, but in just 12 months the world has changed…
What We Can Learn From E-commerce in China
When it comes to retail, Asia is where the action is. With a huge market,…
This Identity Activist Wants to Make Facebook Obsolete
Your digital self is fragmented and owned by third parties. Kaliya Young has a plan…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…
Study Likens ‘Walled Gardens’ To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
When it comes to managing their digital campaigns, marketers increasingly face a Hobson’s choice. They…