Why Category Killers Can’t Survive
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
Browsing: Walmart
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
This List Of Brands That You Need To Avoid Like The Plague Will Help You Become A Better Educated Consumer
A viral Reddit thread delivers a compendium of the worst brands from around the world…
Can Amazon Prove It Has Style?
Amazon may have the Midas touch, but will its effort to open a clothing store…
Why free stuff makes us irrational
When something is free, people feel a positive glow — and standard cost-benefit analyses go…
Driverless Deliveries: How Close Are We?
In the race for retail customers, Walmart is closing in fast on the middle mile.…
Brand Names- Old V New!
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…
How Inclusive Is Your Brand?
Cult Brands Are inclusive and actively make customers feel welcomed In Alexander the Great’s conquest…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…