Ad Agency Executives to Watch in 2017
A handful of top agency executives are charged with effecting change It’s been a roller…
Browsing: Walmart
The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States,…
Authenticity’s Paradox: If You Flaunt It, You Lose It
A professor discusses his decades of research into the origins, advantages, perils, and future of…
The Creative World’s Newest Social Good Trend? Food Waste
Food is having its moment in the spotlight. Yes, millennials are dining out more (and…
The Future Of Retailing: The Technology Revolution Is Now
I believe that retailing is undergoing a revolutionary change. Merchants are no longer the driving…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
Cracking the Search Engine Code
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements…
Streaming will change how TV advertising works
Roku’s CEO tells us why he thinks he can beat Google in the battle for…
Why the Wall Is Crumbling Between Sales, Marketing
The Rise of E-Commerce and Retailers Morphing Into Media Players Spurs ChangesAs VP of e-commerce,…
Why Distinctive Customer Targeting Is a Smart Strategy
When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays…