The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Browsing: Waze
Who Is Responsible for Biased and Intrusive Algorithms?
Algorithms have become part of our everyday lives. Whether one considers jobs, loans, health care,…
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…
GOOGLE, UBER, AND THE EVOLUTION OF TRANSPORTATION-AS-A-SERVICE
In the eight months since I wrote Cars and the Future, there has been an…
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…