The uncertainties of judgement
Steadfast rules or continuous adaptation? Considering two approaches to marketing rules, We Are Social’s Andre…
Browsing: We Are Social
AI finds that brands lack gender balance on social. It’s time to do something about it
A recent project by the agency We Are Social used an AI to scrape brand…
Why brands and influencers love Instagram Stories
How brands are getting more value from Instagram Stories influencer content The 24-hour lifespan of…
How brands can cut through the £500bn sports market
Speakers from NFL, adidas, Nissan, Lucozade Sport, General Mills, Unicef and We Are Social Sport…
Why data needs to play a bigger role in influencer marketing
Influencer marketing is in a state of constant evolution, and has as many fanatics as…
How agencies are pushing voice technology
Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend,…