This startup wants to create a $400 billion live e-commerce market in the U.S.
The Western market is clamoring to replicate the runaway success of live commerce in China.…
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What We Can Learn From E-commerce in China
When it comes to retail, Asia is where the action is. With a huge market,…
Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
Marketers explore the value of QR Codes
It took a global pandemic, but QR codes may finally take off With the increasing…
Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of…
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…