How 2020 has reshaped the future of marketing
Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to…
Browsing: Weeklileaks
Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the…
TikTok 2020: The Most Viral Videos of the Year
This 2020 we have witnessed astonishing growth of video TikTok app. The lockdowns from the pandemic made millions…
WHY(ral) Content?
Word of mouth takes a little thing and turns it into a phenomenon, a viral…
THE FUTURE OF MOVIE THEATERS
Last Fall I enjoyed a great Netflix film in a somewhat unusual place — a…
THIS IS THE WEIRDEST AD WE’VE SEEN ALL YEAR
RC Cola’s Filipino family drama turns out to be something from a different universe…
Car buying in 2030
In this video, three McKinsey partners describe how the experience of purchasing an automobile might…
Why-Brands-Should-Revisit-Their-Premise
The Balance of Power is shifting and it is in every marketers’ interest to understand…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Brands that empower their employees to act with them in their sustainability plan — and…