Where Topshop went wrong
The British fashion group Arcadia has fallen into administration (which is similar to filing for…
Browsing: Weeklileaks
There’s a better hand sanitizer for COVID-19. Why aren’t we using it?
Alcohol, 60% concentration. That’s what your hand sanitizer needs to reliably kill the SARS-CoV-2 virus, according…
Allison Johnson, former CMO of PayPal, global marketing executive at Apple and Hewlett-Packard and a…
Is Your Brand Surviving or Enduring?
2020 is proving to be a year of heightened awareness, change, and for lack of…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
How Gaming Can Help Learners of All Ages
Imagine a classroom setting where traditional lectures and slides are augmented with interactive games that…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
The problem for the 21st century isn’t that we’re too urban—it’s that we’re not urban enough
Today, the world’s urban population grew by close to 200,000 people. It will do the…
Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
Technology has been wonderful for B2B marketers: It’s given them the ability to hyper-target with…
Mobile Marketing Strategies for the Most Unusual Holiday Season Ever
Holiday selling is different this year. We’re in uncharted territory. Rather than panicking, retail marketers…