A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing…
Browsing: Weeklileaks
The future of loyalty and CRM is a step change, not an evolution
What’s the future of loyalty? How we answer the question depends on a number of…
How OREO’s #ProudParent campaign connected to National Coming Out Day and started a lasting conversation
Key results +2846%increase in mentions1 5xhigher engagement vs benchmark3 +34%lift in positive sentiment2 The opportunity…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
Design tools have improved dramatically. But they’re still failing users in one key way
It’s not enough to observe how people with disabilities use tech. They need to be…
Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most videos created by businesses are less than two-minutes long, according to recent research from Vidyard and Demand Metric. The…
Is Your Brand Really Making Progress Towards Diversity, Equity, Inclusion and Justice?
More companies are outlining policies and setting targets for DEIJ, but meeting those commitments remains…
Google and MIT prove social media can slow the spread of fake news
Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief Pride Month has arrived,…