Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
The explosion and proliferation of social media has given power to the masses to share…
Browsing: Wells Fargo
Employee Engagement: Making a Difference
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…
ARE FACEBOOK ADS DISCRIMINATORY? IT’S COMPLICATED
THE FACEBOOK MEDIA cycle took a head-whipping quadruple turn over the past few weeks. First, in…
What We Can Learn from the Fisher-Price Rock ‘n Play Recall
A corporate emphasis on growth at the expense of safety and a slow regulatory environment…
Would You Treat Your Mother That Way? The Secrets of Great Customer Service
There was a time when most companies followed the Golden Rule out of the belief…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Why Is It So Hard to Create a Good Bank?
Online bank Simple thought it would win by “not sucking.” Here’s how that’s going. Most…
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…