Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than Coke
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola Pepsi has been making itself…
Browsing: Wendys
Using Twitch for Business: What You Need to Know
Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers,…
Burger King’s secret sauce: CMO Fernando Machado shares its unique creative methods
Burger King’s unconventional ads have been the talk of the industry for years. But how…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Why Social Media Is the New Weapon in Modern Warfare
If the first wars were fought with sticks and stones, modern warfare is a high-tech…
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do –…
For Brands, Twitter Is a Marathon, Not a Sprint
Opinion: Twitter long ago stopped being a 140-character-only platform, and its more engaging features offer…
Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming
Live video has emerged as an important tool in the marketer’s arsenal. With streaming video…