How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
Browsing: Wharton School
Forget the Myths: How Entrepreneurs Can Succeed in Real Life
Mark Zuckerberg, Bill Gates and Jeff Bezos are wildly successful entrepreneurs, but they shouldn’t serve…
What Poker Can Teach Us about Making the World a Better Place
In her new book, The Biggest Bluff, psychologist and journalist Maria Konnikova writes about her immersion into…
Why ‘Growing the Pie’ Can Help Brands Deliver Purpose and Profit
Growth in investors’ fortunes does not necessarily have to be at the expense of other…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
Ten Guidelines for Creating Opportunities in a Time of Crisis
The coronavirus crisis, which began in China in late 2019 but emerged as a full-blown…
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
Marketing the Cosmic Crisp: Will Consumers Bite?
For apple aficionados who share in the opinion that the Red Delicious can “rot in…